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Is showing videos of Geckos in parliament a way of distracting the nation from current economic issues, is the Geico Gecko the real power behind the PM, or is it just that Bloglines messed up? I don’t find the last one amusing, so I’m of the opinion that it must be one of the other options…

I guess not

Despite fears of a recession, with anticipated cutbacks in marketing expenditure (as well as layoffs, which have already happened at Yahoo, and are expected to happen at ASK shortly), things are actually looking rosy for the Search industry, especially in Europe.

According to GroupM, by the end of this year the Internet will be the dominating medium in Sweden, with the UK and Denmark following behind rather quickly. Looking at the figures from the UK, this assumes a growth rate of ~31% for internet based advertising for this year, which will take the internet to just a hair under 25% of advertising expenditure, with TV (the current champion) sitting on 26% of market share.

Exactly how much of that expenditure is expected to be Search related? 65-70%. That means that in the UK alone, the estimated $ expenditure on search is expected to be over $4.2 billion. Not too shabby!

What about the US market? Well, internet advertising expenditure lags far behind in the US. According to TNS Media Intelligence, in the first quarter of 2007 while TV had a 44.6% share of ad spend, the internet came in at only 7.7%, putting it ahead of radio, but well behind newspapers and magazines. eMarketer predicts that by 2011 ad spend in the US will still heavily favor TV (~$86 billion), but that internet advertising will have, by then, moved into second place with an ad spend of $35 billion.

So we have interesting times ahead, with search projected to continue to grow by leaps and bounds. Of course, outside pressures can change these projections one way or another, but still it’s good to be in an industry that looks to have such a bright future ahead of it.

This was my first SES in the country of my birth, but my 6th SES altogether (I did also attend SMX London last year).  I would have to say that this was a very enjoyable conference.  The sesions seemed to be well put together, with the moderators being encouraged to meet with their presenters in advance of the show, which I think really helped.  The moderator for my session was Jon Myers, and given that he works in Manchester, and I was staying at my parents house, 20 minutes outside town… we met at his work the week before, as well as meeting for breakfast the day of the presentation.

Unfortunately I came down sick with a rather nasty cold, so I didn’t get to attend as many sessions as I would have liked, but those that I did attend were great, there were a great batch of presenters at this show, and like Li, I didn’t see any blatant plugging going on in presentations…

The only ‘official’ after party was the London SEO party on the last evening, when everyone that didn’t have a raging cold (that would be me) really did their best to try to drink the Camden Head pub dry, but every night there were opportunities to head out to dinner with presenters, organizers, and other attendees, which really went to show what a friendly conference this was (so friendly in fact, that I’ve been receiving emails all weekend thanking me for sharing my cold with everyone).

It was great to see old friends, and meet new ones, so here’s the shout out to one and all: The Incisive / SEW / SES / ClickZ crew (Rebecca, Marilyn,  Stewart, Jackie, Kevin, Kevin, Kevin (I think that’s enough Kevin’s)), Conference co-chair Mike, the Ayima crew (Rob, Melissa, Dean, et al), Matt, Nick, Patricia, Jon, Dave, Kristjan, the SEO-Chicks (Lisa & Judith), Lee, Dave, Greg, Adam, Matt, Dixon, Christine & Li, Scottie, Frank, Andrew, Amanda, Anne, and many others who I either can’t remember right now, or I put their business card in the back pocket of the jeans I washed last night… whoops.

Thanks for a great conference, and a great time, and for those of you headed to NYC in a few week… see you there.

I guess the people at the new Adam and Eve Agency (UK) didn’t do some due diligence to find out about the problems they’re going to face… I wonder how many potential clients will type mistype their adamandevelondon.com url without the ‘london’ part? Although it obviously didn’t stop them from getting Cadbury Biscuits as a client, so congratulations to them on that.

Unfortunately their site doesn’t yet list their services, it’ll be interesting to see if Reputation Management is one of their specialties.

As more and more companies become aware of the issues surrounding online reputation management, more and more are realizing that they need to do something about it. Reputation management issues can be caused by many different sources, such as disgruntled customers / former employees, bad press, self inflicted PR problems, and so on. When you detect that there’s a potential problem, then it can take time and effort to resolve it. So why oh why do some companies insist on muddying their own SERPs with junky results that don’t provide any benefit for anyone searching for their company / product?

Here’s an example. Searching for the Kansas power company WESTAR, I found the following result.

This result was showing up right above the fold, so it was immediately visible to all.  What they need to do to get this listing out of the results is either 301 this page to the new domain, or noindex it.  301′ing would be preferable, as it would move any link equity over to the new site.

How about IHOP?  Here’s the second result for a search for their site:

 Not really informative, but it displays as it’s the only text on the page…  maybe they should think about adding a more informative description tag, or putting some text on their home page?

These are just a couple of quick examples, but take a look at your SERPs and see what’s showing up for your brand and your products.  Is there anything that stands out?  Is it something on your site that you can easily fix?

If you’ve seen the TV show Jekyl, you’ll recognize the lead in this commercial…

…or Spreading myself around like a spready thing.

Despite what Anthony has to say on the topic of writing posts on other people’s blogs, I’ve been busy doing just that, here’s a list of those that I’ve made on other blogs this week that you may not be aware of… (and the last one is what this teaser was all about).

Don’t Panic, Plan for Disaster (my last regular article on the In-House column)

Google Adwords: Geotargeting Options

Nonprofit Video Comparison

Facebook Ads for Nonprofits

The Motivation behind this Weight Loss Contest

Last week my 6 year old daughter came home from school all excited…

Daddy, Mr Buchheit (her school principal) kissed a pig today

Really?

Yes, her name was Daisy. Daddy, you have to go to Google…(thinks for a moment)… dot com and search for Daisy the Pig

So upstairs we went to the computer, and yep there at the top of the results for Daisy the Pig was Mr. Buchheit’s new friend Daisy the pot bellied reading Pig.

There are a couple of things that I like about this.

1. This small business man was using his ranking to market himself. No need to tell the kids the URL of his site, instead just tell them to go to Google and type in the pig’s name.
2. My daughter was excited about searching on the web for something that she was interested in, and there was the added bonus that she was going to find the result that she was looking for, because it was known to be there.
3. My daughter now understands a little bit more of what I do for a living.

This morning I received an email claiming to be from Blogging Zoom (I say claiming as the email address used to send the note was from  insert_your_email_address_here@server.hostgatorz.com, based on the the fact that this is also over on their blog, spelling and grammatical errors and all, I believe that it’s legit and they just messed up on the email). This note complains about the number of cut and paste submissions that have been showing up on BloggingZoom.

No More Copy Paste!!! We have made over 5 post since the birth of Blogging Zoom letting Bloggers know that they are not allowed to copy paste submissions. Your description has to be original. Now we had given an opportunity for new bloggers to get accustomed to the system and we hoped once they read all the post about submitting with copy paste, it would stopped. Unfortunately this has not happened… Every time you copy and paste your content in a submission let it be here at Blogging Zoom or any other social voting site you are giving yourself and Blogging Zoom a duplicate content filter penalty with Google.

So what do they intend to do about this?

One warning will be given, if the following submission after the warning is a copy paste submission we will be forced to BAN the URL from Blogging Zoom.

So, if there’s someone that you want to get banned from Blogging Zoom, just simply go and submit a couple of their articles over the next few days, cutting and pasting text from the article. Would they care? Well, according to Blogging Zoom, they should, as they’re bigger than Digg*

*Blogging Zoom is heading toward one day being a much stronger site then Digg and any other social site. If you need proof of this look at our Alexa vs Digg we are month ahead in traffic for the same time of Digg. If you want to be a Power Zoomer and grow with Blogging Zoom please help the community.