Search Engine Tigers

SearchCamp Philly

August 8th, 2008

…or why my scenes were cut from The Dark Knight ;)

Anyway, if you’re going to be in the area, head over to SearchCamp Philly, September 6-7 2008 at Temple University, it’s only $21 so what do you have to lose?

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Yes, it’s been a full 3 months since the last meetup, so it’s time for another.  Based on the feedback on the group polls, we’re holding this on a week night, rather than a weekend, and we’re going to be doing more of a formal presentation style for the meeting.  There’ll be presentations from Debra Mastaler and myself covering topics from Link Building to Reputation Management.

If you’d like to attend, you can find out more about the meetup over on the VA SEM group meetup pages, but the basics are that it’s going to be held at the Serengeti Communications offices in McLean, VA (1493 Chain Bridge Road, Suite 303) on August 1st, with doors opening at 6pm, and the presentations scheduled to start at 6.30pm.  If you have interest in presenting, drop me a note to simon at searchenginetigers.com and we’ll see what we can do.

Hope to see any that can make it out here next Friday.

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The post I put out the other day about the chocolate bar that was ‘not for girls’ was a bit of a joke. It’s a real product on the shelves in the UK, and yes that’s how they market it. Do any girls eat them? I’m sure they do, some in protest, others because they just like the chocolate.

I’m returning to the topic of demographics as I’m currently writing this post, on the Blackberry, at an indie concert. I don’t remember the unfeasibly long name of the warm up band (edit: The Trachtenberg Family Slideshow Players, a very peculiar, interesting outfit) starting in 35 minutes, but the headliner is 20 year old English singer Kate Nash, who isn’t terribly well known over here, although this gig is sold out (about 1100 people according to the stage hand I just asked).

I was introduced to the music of Ms. Nash on my last trip to the UK, and I found myself enjoying her music, so when I found out that she was in town (DC) tonight I jumped on craigslist and located a couple of tickets.

Through a series of friends & family being too tired, having to work, or visit with their children, I ended up here on my own.

Arriving early, as I’d had to meet the gent I was buying the tickets from, it dawned on me as I walked up to join the queue that it was quite possible that I was going to be the oldest person there, and one of the few males. (Thankfully more people of ‘my generation’ and older started arriving as I waited for the doors to open, listening to those in front of me complain about the genetics paper they’d had to hand in that day).

Ok, so I’m out of my element, how does that apply to this blog? Well it could be:

  1. Demographic targeting is a best fit solution, you’re most likely not going to appeal to everyone in what you consider to be your target demographic, nor is your actual audience necessarily going to fit neatly into one particular bucket no matter how hard you try.
  2. When a user hits a landing page (the queue at the front of the club) if what’s presented to them doesn’t match what they expect they way just leave without a second thought, unless they’re motivated (a Yorkshireman having already spent money on a ticket is very motivated to not have it go to waste).
  3. Maybe I need to modify my listening habits? Nah, my eclectic music collection ranges from Kate Bush to Queen to Bjork to TMBG to Marilyn Manson to George Formby, so I’m good. ;)


Kate Nash at the 9:30 club in DC

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Yorkie, It’s not for Girls

:)

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Thanks to all those that attended on Saturday, especially those that drove in from Richmond & Williamsburg.  We had some great discussions, and the largest attendance to date, which unfortunately meant that we didn’t all get to talk to everyone, but I think we tried to talk to as many people as possible.  We did do some round table discussions about various topics, and got to meet some new people.

So thanks again to those that attended, and we’ll hope to see you there the next time we have a meeting.

Virginia Search Marketing Meetup Group

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Just a reminder for everyone that the VA SEM Meetup is on Saturday at 11am at Bertucci’s in Tyson’s Corner, VA.

You can find more details in this post. If you can make it out, we’d love to see you there. So far we have 10 confirmed attendees, and 5 maybes, so it should be a good sized group.

Don’t forget, that there may even be a side trip out to the tidal basin to see the famous DC cherry blossoms…

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The Event: VA Search Marketing Meetup Group meeting

The Date: April 12th

The Time: 11 am

The Place: Bertucci’s, 1934 Old Gallows Road, Vienna, VA 22182

The Reason: To chat with other people in Search Marketing about Search Marketing in a relaxed environment. Have a drink, have a meal, and have a conversation. Afterwards you can go visit the Cherry Blossoms in the tidal basin to cap off a wonderful day.

Cherry Blossom

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Ok, it’s not search, but while skimming my bloglines I came across this in my Guardian black jack downloadcasino no deposit bonus codegambling casino online,online gambling and betting casino,free gambling money for online casinointernet blackjack,free internet blackjack,blackjack internet casinoonline casino reviewfree triple play video pokerplay blackjack online free,online blackjack,blackjack onlineon line casino wageringnew online casinofree casino playfree video poker downloadsfree casino game no downloadfree casino card gamevideo poker tipsrules of crapsvideo poker rulesfree online roulette,play roulette online free,roulette game free onlinecasino video pokerfree online casino game craps,craps online,free online casino crapsfree online video pokerplay free casino gamevideo poker tournamentsonline casino craps,casino craps gambling online,free online casino game crapsbaccarat rulereal money backgammoncasino craps free gambling online,free online craps,online crapsvirtual casino,virtual casino game,virtual city casinobest craps gamefind online casinointernet slotscasino netjeux casino gratiutjeux slots gratiscasinos francais en lignecasino comcasino en eurojeu gratuites casinojeux slot machinejeux blackjack en lignemachines à sousjack black school ofjouer roulette casinojeux baccarat gratuiteslogiciel video pokercasino bonus no depositcasino partouchejeux gratuits casino pokerjeux casino gratuites comtélécharger jeux de casinosfrançaise des jeux feed.

Prime Minister Gecko

Is showing videos of Geckos in parliament a way of distracting the nation from current economic issues, is the Geico Gecko the real power behind the PM, or is it just that Bloglines messed up? I don’t find the last one amusing, so I’m of the opinion that it must be one of the other options… ;)

Gecko

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I guess not ;)

Eliot Spitzer Facebook

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From the mouth of Google Babes

January 31st, 2008

Daisy the Pig

Last week my 6 year old daughter came home from school all excited…

Daddy, Mr Buchheit (her school principal) kissed a pig today

Really?

Yes, her name was Daisy. Daddy, you have to go to Google…(thinks for a moment)… dot com and search for Daisy the Pig

So upstairs we went to the computer, and yep there at the top of the results for Daisy the Pig was Mr. Buchheit’s new friend Daisy the pot bellied reading Pig.

There are a couple of things that I like about this.

  1. This small business man was using his ranking to market himself. No need to tell the kids the URL of his site, instead just tell them to go to Google and type in the pig’s name.
  2. My daughter was excited about searching on the web for something that she was interested in, and there was the added bonus that she was going to find the result that she was looking for, because it was known to be there.
  3. My daughter now understands a little bit more of what I do for a living. :)
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