Simon Heseltine is the Director of Search at Serengeti Communications. Prior to that Simon worked for local search site Innovectra for 7-1/2 years, closing out his employment as the Senior Manager of Search Engine Marketing. Despite graduating with a business degree, with a minor in marketing, Simon went into the programming field, first as a Smalltalk developer, where he developed websites using Objectshare’s VisualWave development platform. Before moving into Java. It was around the time that he received his Masters in Information Technology from Virginia Tech, that the opportunity to move into Search Marketing opened up, so off he went.

Recent Speaking Engagements:

• Search Engine Strategies - New York - March 19th 2008 - Social Search: The Next Step
• Search Engine Strategies - London - February 21st 2008 - Local Search Marketing Tactics
• Search Engine Strategies - Chicago - December 6th 2007 - Dealing with Difficult Clients
• The Kelsey ILM Show - Los Angeles - November 29th 2007 - Best Practices for Using PPC for Local Targeting
• Direct Marketing Association - DC - November 19th 2007 - SEO for nonprofits
• Search Marketing Expo - London - November 16th 2007 - Brand and Reputation Management Strategies
• PRSA - Breakfast Meeting - DC - June 20th 2007 - SEO & PR (replaced Nan Dawkins)
• PRSA - T3 Conference - NYC - June 19th 2007 - Boosting PR Results with SEO, SMO & PPC (replaced Nan Dawkins)