Search Engine Tigers

The post I put out the other day about the chocolate bar that was ‘not for girls’ was a bit of a joke. It’s a real product on the shelves in the UK, and yes that’s how they market it. Do any girls eat them? I’m sure they do, some in protest, others because they just like the chocolate.

I’m returning to the topic of demographics as I’m currently writing this post, on the Blackberry, at an indie concert. I don’t remember the unfeasibly long name of the warm up band (edit: The Trachtenberg Family Slideshow Players, a very peculiar, interesting outfit) starting in 35 minutes, but the headliner is 20 year old English singer Kate Nash, who isn’t terribly well known over here, although this gig is sold out (about 1100 people according to the stage hand I just asked).

I was introduced to the music of Ms. Nash on my last trip to the UK, and I found myself enjoying her music, so when I found out that she was in town (DC) tonight I jumped on craigslist and located a couple of tickets.

Through a series of friends & family being too tired, having to work, or visit with their children, I ended up here on my own.

Arriving early, as I’d had to meet the gent I was buying the tickets from, it dawned on me as I walked up to join the queue that it was quite possible that I was going to be the oldest person there, and one of the few males. (Thankfully more people of ‘my generation’ and older started arriving as I waited for the doors to open, listening to those in front of me complain about the genetics paper they’d had to hand in that day).

Ok, so I’m out of my element, how does that apply to this blog? Well it could be:

1. Demographic targeting is a best fit solution, you’re most likely not going to appeal to everyone in what you consider to be your target demographic, nor is your actual audience necessarily going to fit neatly into one particular bucket no matter how hard you try.
2. When a user hits a landing page (the queue at the front of the club) if what’s presented to them doesn’t match what they expect they way just leave without a second thought, unless they’re motivated (a Yorkshireman having already spent money on a ticket is very motivated to not have it go to waste).
3. Maybe I need to modify my listening habits? Nah, my eclectic music collection ranges from Kate Bush to Queen to Bjork to TMBG to Marilyn Manson to George Formby, so I’m good.

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