If you’ve seen the TV show Jekyl, you’ll recognize the lead in this commercial…
A slightly older ad, but still a good one.
This one shows you how the yellow pages can help you when a large ball comes crashing through the center of town…
This final one shows you that every girl’s best friend is indeed her yellow pages, and by carrying it with her, she’ll meet the man of her dreams… who also carries around his own copy…
February 15th, 2008 - 1:24 am
Interesting marketing strategy especially the cambodian girl finally finding her new boyfriend. Encourage young people to utilise the yellow pages.
February 22nd, 2008 - 9:41 am
Simon, these are great. My fav is #3 - pretty creative I must say. Having worked in the IYP sector (as you are well aware) one challenge was also to make things effective enough to work well in Social Media circles. Perhaps video is the answer.
P.S. - I hope you enjoyed London; there is a chance I will make a conference this year as my wife gets better and now that my company was bought by a rather larger entity giving be a budget… news at 11.
OldSchool
March 17th, 2008 - 9:36 am
I think all four of the videos are really good but - my favourite is number 2. Come to think of it, i havent seen a Yellow Pages’ advert in a very long time…
March 31st, 2008 - 1:02 pm
Ha Ha…..I like all the four advertisement,But the second one was really cool.
i hope you people also like it.