Search Engine Tigers

Just when you thought you’d seen everything, Search Engine Strategies announces that the last session of the first day of their upcoming SES-NYC show will be a ‘Super Session’ on ‘How to Train your Pets to Search’. This session is not restricted to just canine and feline owners, it’s also open to those who own birds, presumably to cover that whole Data Myna demographic. According to my source, the session is not open to fish owners, as evidence suggests that every 30 seconds they perform the same search over and over again (Note: there’s no proof to the rumors that MSN has seized on this knowledge to hire schools of fish to boost their share of the search market). My source informs me that the presentations currently being considered for this presentation are as follows:

• Search: Going beyond scents
• Finding the freshest catnip
• Pecking your way to the top of the rankings
• Using puppy dog eyes on Matt Cutts to avoid the spam filters
• ACME online, a case study in searching for roadrunner extermination devices

What should we expect to get out of this session? Well, we should find out whether there is any truth to the rumor that search is so easy that a trained monkey can do it.

Due to the unique nature of this session, it actually requires separate registration from regular SES-NYC, although there are benefits to registering for it before registering for the rest of the conference. So, if you’re thinking of going to SES-NYC, then go ahead and take a look at the “Search for Pets” session.

If this session is successful, I fully expect to see a session at SES-San Jose on Pet Blogging, most likely led by whom I expect to be the next star blogger on the Bruce Clay website – Jack Jack Barone (pictured up top)…

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