Back in November, when it was uncertain as to who would be getting the nod from each of the two main parties, I did some searches for each of the candidates, to see which political candidates were bidding against each other PPC wise.  Back then, I only found McCain bidding against Romney, Giuliani, and Brownback, and Ron Paul bidding against McCain and Brownback.  Now that we’re through the first 2 races, and there are no clear winners on either side, I thought it would be interesting to take another look and see who is targeting who at this point.  Has anyone decided that this is a possible way to engage potential voters for other candidates and convince them to switch?

On the Democratic side - not officially.  There is an ad up against Barack Obama from a “Men for Hillary” blog, that stresses that it is not an official site, and Barack has his own site in the #1 spot for his own name, but not against Hillary or John Edwards (who has the issue that he shares his name with a TV psychic).

On the Republican side - John McCain, Mike Huckabee, and Fred Thompson all have their own campaign sites in the top spot, while the other candidates, including Ron Paul and Mitt Romney do not.  What about for each other’s names?  Well, yes, there is one candidate that has taken advantage of that opportunity, and is currently purchasing PPC ads against the name of a close competitor.  Will it make a difference?  Time will tell…