Disclaimer
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2008
Having read many posts by Lyndon on the topic of getting the right title for your posts / articles, I found the recent post on SEO2.0 challenging Lyndon’s skills both interesting and amusing. Then I came across this article in the Guardian about the actress Leslie Ash and her recent compensation award. This post screamed out for a better headline than
“Actor Ash gets £5m payout over hospital superbug“
or the headline that was used when the story was submitted to DIGG
“£5m Hospital Bug Payout For Leslie Ash“
So based on the article, I thought I’d give it a go:
“How falling out of bed during sex can net you $10 million”
“Get paid 5 million quid for sex with your spouse” (do colloquialisms such as ‘quid’ work?)
“Sex, pain, bugs and $10 million”
“Sex, Bugs and lots of dough”
“Superbug sexcapade victim gets $10 million”
“Rough sex leads to $10 million payout”
“5 million reasons to stay out of NHS hospitals”
“Leslie Ash becomes Leslie Ca$h after superbug infection“
Can you think of some better ones? I’m sure you can.
N.B. Obviously this exercise is not meant to trivialize the problems that this woman is going to have to deal with for the rest of her life, which are terrible.
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The other great (not really) think is look at the lame link text the paper uses. These sites that have million dollar budgets and can’t follow simple 10 year old usability advice (and I don’t know exactly 8 year old SEO advice?) must have pointy haired bosses.