Search Engine Tigers

From 2007 to 2008

Well it’s definitely been an interesting year, full of changes both personally and professionally. 2007 was the year that I lost 40 lbs, ran my first 5k, my first 8k, my first 10k, my first 1/2 marathon, and my first and last marathon. I also moved companies, making the switch from the in-house local search world over to the nonprofit digital marketing agency side, back in May.

In May I also started writing a column for SearchEngineLand which was originally a ‘whenever the mood strikes you’ column, but by September had morphed into a 4 weekly piece. In June I started writing for the company blog - rbdrodeo.com - on all manner of Search Marketing topics, officially once a week, but since I don’t believe that there were 62 weeks between June 6th and today, I believe I may have done a bit more than that. Shortly after that I also started writing for SearchEngineGuide on a ‘whenever the mood strikes you’ basis on whatever topics I may want to write about that would be interesting to small business owners.

As you’ll know from reading this blog and / or from seeing me around, I’ve also been speaking on the conference circuit. this started in June with a presentation for the PRSA in New York, and a breakfast meeting for the DC chapter of the PRSA the next day. Work sent me over to London so that I could speak at the inaugural SMX - London event, swiftly followed by the Kelsey ILM show and SES Chicago.

So what’s on the plate for 2008? Well, the big change is that I’m no longer working for RedBoots, as the company has split into 2 new entities. As of tomorrow I will be an employee of Serengeti Communications, I’ll be in the same role, working with the same group of people, but it’s a really exciting time, as we have an ambitious growth plan for 2008 and beyond.

I’m going to continue to write for SearchEngineLand, and SearchEngineGuide (I’ll try to get you more Jen, I promise), but I won’t write for RBDRodeo any more… as we’ve also rebranded that site, so now I’ll be writing for EndlessPlain.com. As for this blog, I’m going to try to get this back into my rotation / get posts written and ready to run well in advance, so that there’s actually going to be something here for people to read. The reason that I want to do this, rather than just forward this blog to the company one is that I want to be able to say something that’s from me rather than from my company, when I need to.

As for speaking, if the conference organizers keep asking me back, I’ll keep showing up, it’s the only decent thing to do. ;)

Oh, and I’m signed up for 2 1/2 marathons in the first 6 months of next year, we’ll see what happens beyond that…

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3 Responses to “The end of the year / The start of the year”

  1. Rahul Verghese

    Simon
    Was impressed by your achievements in starting running and losing 40 lbs in a year. Thats fantastic. How did you do it?
    What started you running?
    And curious - why was 2007 the year of your first and last marathon?
    Regards

  2. Adam

    Yeh, I was training for a triathlon last year, but gave it up this year. It just takes so much time. But now i need another activity to keep me fit…

  3. Simon Heseltine

    I just decided that it had to be done, so I did it. I cut out bread and cheese for about 3 months, and started walking, followed by running.

    There are 3 reasons that I’m not going to do another marathon, but will do 1/2s. The first being that training takes up a lot of time, and given that I enjoy playing soccer more, I want to be able to do that rather than running the streets at 6 in the morning. Secondly, my poor knees don’t like me doing much more than 9 miles before they complain, and complain loudly. Lastly, I just wanted to do a marathon, I have no desire to do more, I just felt that it was something that everyone should aim to do once in their life. Now that it’s done, I’m happy.

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