I’m heading over to SMX-London to do a presentation on Reputation Management.  Currently I’m sitting at the Lufthansa gate at Dulles airport, waiting for my first flight, which will be taking me to Frankfurt.  On the way here I stopped off in the Duty Free shop to do some browsing.  One particular display caught my eye, and in fact had me do a double take.

Yes, American Candy, with Cadbury’s Dairy Milk, Nestle Chocolate and Nestle After Eights…  Ok, Cadbury’s is English, and Nestle Swiss.  Maybe they were made here?  Nope, in fact the Dairy Milk was made in Singapore???  If they’re blatantly providing misinformation such as this, how can I trust them about anything else in their store?  Were I to be purchasing a ‘designer’ handbag or perfume as a gift, 2 items which I wouldn’t know much about, how could I be assured that their claims of authenticity were correct?  I couldn’t… so I left empty handed.