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The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2007
The opinions expressed herein are my own personal opinions and do not represent anyone else's view in any way, including those of my employer.
© Copyright 2007
After looking at the organic results for the next Presidential election, I thought I’d take a look and see what’s going on PPC wise with the campaigns. Looking at the SERPs for each of the Democratic candidates, there’s no competitive bidding going on against those names. With Bill Richardson being the only candidate bidding on his own name.
On the Republican side it’s a different matter. A search for Mitt Romney displays a PPC ad for John McCain. A search for John McCain displays an ad for Ron Paul, a search for Rudy Guiliani has just John McCain, and a search for Sam Brownback has ads for both McCain and Paul (with the McCain one being about the Brownback endorsement of McCain). Searches for Ron Paul and Fred Thompson have no PPC ads from other candidates.
So it looks like the Republican candidates are starting to grasp hold of PPC as part of their campaigns, placing ads on candidate names that they feel they may be more ideologically tuned to, so they have a greater chance of converting their supporters. As the races heat up over the coming months, it’s going to be interesting to watch and see exactly how this changes.
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RKG just released a study of PPC advertising by the Presidential candidates based on a daily sampling of ads on candidate names we’ve been running since February. We found that many of the candidates have tested PPC sometime during the year, but were surprised to see that less than 1/2 of the candidates were even running ads in October. As you point out, Republicans are much more active. Since February, they’ve run over 3 times as many ads as Democrats. The Republicans may be starting to “get it”, but even the most active campaigns have room for improvement. The study is at http://www.rimmkaufman.com/election08.
It will be interesting to see how things develop as the campaign heats up.
I wasn’t aware of the Ron Paul ad on John McCain and for obvious reasons I check off on McCain. Can you send me a screen shot?
Eric
Unfortunately I didn’t take screenshots of them all, and it appears that the Ron Paul one is now not running on McCain
[...] the nod from each of the two main parties, I did some searches for each of the candidates, to see which political candidates were bidding against each other PPC wise. Back then, I only found McCain bidding against Romney, Giuliani, and Brownback, and Ron Paul [...]