Marketing Done Wrong and Quickly

10 Oct 2007 @ 12:23 PM

See how well you do on the IBM Press “Do It Wrong Quickly Challenge“. You’re asked a variety of questions on marketing 2.0 topics, and you have a total of 90 seconds to answer as many as possible. It’s a fun diversion, with my only quibble being that they should dock points for a wrong answer, as you could just simply click every answer to get as many points as possible, but where’s the fun in that? But then again, the concept is that if you’re quick, should you make a mistake, you can correct it and be on your way before the slow adopters, so maybe not docking point for a wrong answer is right.

Thanks to Nate for the tip

Categories: Fun Stuff Posted By: Simon Heseltine
Last Edit: 10 Oct 2007 @ 12 37 PM

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Mike Moran said...
6:53 am - October 11th, 2007
That is the point. I decided that in real life, you don’t get docked for trying something that doesn’t work in Internet marketing–you just lose a little time. That’s the point of my book and the spirit I tried to bring to the game. I hope you enjoy it and thanks for the mention in your blog.