Search Engine Tigers

Congratulations to both Bill Slawski and Li Evans on the official announcement today that they’ve both joined Christine Churchill over at KeyRelevance. The great news for both of them is that they’ll be working remotely, so Bill will be able to stay ‘by the sea’ in Delaware, and Li will be able to stalk watch her beloved Eagles. Congratulations also go out to Chris Boggs, who is moving from the Philly area to Ohio, to work for eMergent Marketing.

As for me, well I’ll be making some changes in the near future, but they’re all going to be blog related. The current title for this blog is “Local and In-House Search Marketing Topics”. Since I write about In-House for Search Engine Land, I haven’t really been doing much on In-House here. Funnily enough, a (non-personalized) search for – in house search marketing – has this blog third, with one of my SEL articles in first place. Yes, this site currently ranks above SEMPO for in-house search marketing, and they have a committee dedicated to it…

As for the local side of things, since I changed jobs 3 months ago, I haven’t been working with geotargeted campaigns as I had in the past, so without daily, or at least frequent exposure, it does become difficult to keep on top of a topic. Then there are the other writing commitments that are eating up my not so available time: I write on a little bit more than a weekly basis for RBDRodeo, and probably soon on a ‘more frequently than I was doing’ basis for SearchEngineGuide (I was bribed with a wonderful laptop bag), so I’m not quite sure where I’m going to go with this blog. In all likelihood I’ll continue to use it as a place where I can put a little of my personality in the posts, with posts that are either slightly off topic / don’t fit with the other blogs I write for, or posts that are fairly short and concise. Thinking about it more, you probably won’t notice much of a difference beyond the title change (when I get around to it), but still I thought I should mention it to the 18 29 subscribers (nice jump since the last time I checked Feedburner).

If you’re interested in checking out my recent posts on the other blogs, here’s a list.

Search Engine Land

• When to Work with Agencies – August 2007
• Managing Search Marketing Campaigns with Social Media tools – August 2007
• How To Hire A Search Marketing Team Leader – July 2007
• When To Bring Search Marketing In-House – June 2007

Search Engine Guide

• Using Google Trends to Research your Brand – August 2007
• Using Lead Generation Services – July 2007

RBDRodeo

• SEO and Object Oriented Programming – An Analogy – August 2007
• Search Engine Strategies San Jose 2007 wrap up (links to the 12 sessions I blogged) – August 2007
• Search Engines and Re;evancy – August 2007
• 5 Reasons for Continual Search Optimization – August 2007
• LinkedIn – Social Media Overview – August 2007
• Social Media – An Overview – August 2007
• How Advocacy Groups can take advantage of Universal Search – July 2007
• The Basics of Online Reputation Management – July 2007
• When should your CEO Blog? – July 2007
• The Perils of non-Canonicalization – July 2007
• Grand Central – not quite the Google Phone – July 2007
• Spreading your Corporate Footprint using Google Universal Search – July 2007
• 6 PR Disasters from late 2006 to the Present – June 2007
• SEM, SMO & PPC for the PRSA – June 2007
• International Search Marketing – June 2007

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