• Dog days
• may be comin’ to your town
• getting better all the time
• Speak of the Devil
• goggling
• A moment of coolth
• Notes from a vegetable
• I feel like a cork

All of the above are actual titles of blog posts from the same blog over the last 3 weeks. Do you have any idea what this blog is about? Actually, can you guess what any of the posts are about? Ok, maybe the “may be comin’ to your town” post, but the rest? No. Would it shock you to know that this blog ranks in the top 10 for all of these phrases, even a fairly common phrase such as “Speak of the Devil”? How does it manage that? Looking at the site, it doesn’t even bother with metatags, but it is ranked 312th in Technorati, and has lots of links. This is all due to the content. Well, it’s all due to the author of the content, this is the blog for the author Neil Gaiman.

The posts vary from discussions on his books and films, to Q&A with readers, to finding a stray dog, to wondering what’s going on with the bees in the back of his garden. But the important thing is that the content is what people expect it to be, and as such they bookmark and visit the site. I can’t imagine that he gets much search engine traffic on the topics of feeling like a cork, or getting better all the time, and with his movie not doing as well at the US box office as hoped, he may be feeling that it might have been a good idea to try to get more traffic to his site, in order to get the word out more, as optimizing his site would most likely pull in more fans or even potential fans that were unaware of its existence.