Ok, one more post on Nick Stamoulis, but this time it’s not really about him. In the comments on my post on Scraping SEMPO for keywords he pointed me to a positive article on his bidding strategy, and invited me, and everyone else to go bid on his name. Now, while I’m not going to do that, I took a look to see if anyone had. Someone has…

From the sounds of this ad, this company/site is affiliated with him, however if you look at the about us on their site, he’s not listed. However, they are the site that had the article praising him.  So they’re drawing people to their article, right? Not really. The landing page that they have in the ad is their main page (the destination URL is the same as the display URL), since that article is from mid July, it’s long gone from the main page. A visitor to their site, expecting to see information about Nick Stamoulis would be disappointed, and most likely click the back button.  Had they pointed it to their article, the visitor could read what they said, and if they liked the article maybe they’d subscribe to their feed, or contact them about their services.

This is a great example of why the landing page that you select for your PPC ads is an important factor.  When the landing page doesn’t match the ad, or provide the information that a user is likely to need, the chances of a conversion plummet.

So PromediaCorp, you know what to do now…