13 Jun 2007 @ 5:11 PM 
 

Don’t forget the 301

 

One last item on moving this blog from Blogger to Wordpress.  Everything went fairly smoothly, apart from that hiccup over the RSS feed.  I made sure to set the posting parameters in WordPress to mimic the structure of Blogger, and assumed that would be enough.  Nope.  While they were in the same format, the WordPress posts use every word in the title of the post in the url.  Blogger posts only use a subset of the title to generate their urls (and in fact, remove all stop words such as ‘the’ from the urls).  Subsequently, the majority of my old posts that had been indexed, suddenly started showing up in my Google Webmaster reports with 404 errors.  A quick set of 301 mappings from the old urls to the new urls fixed those issues, and my old urls now nicely forward to the new ones.

Why does it matter?  Well, when you have posts in a blog, or pages on a website that have generated links and a nice amount of page rank, you don’t want to throw it all away and start afresh, which is basically what you’d be doing if you didn’t take advantage of the capability provided by 301 redirects.

Don’t do what I did, map out the changes before-hand, and set up the redirects as soon as the new pages go live, and if you do it right, no-one will ever notice the change.

Tags Categories: General Search Posted By: Simon Heseltine
Last Edit: 13 Jun 2007 @ 05 11 PM

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