So having had an account migrate to the new MSN adCenter Beta, I decided to take a look at what they’d improved. After my last post on their geo-targeting solution I’d hoped that they’d made improvements, then again it couldn’t get much worse unless they’d decided to only display lat & long co-ordinates and have you guess on the city names. So how have they improved it? Have they leap-frogged the competition, or at least pulled level with the best solution - Yahoo Panama? Nope, but they have at least pulled level with the Google solution. They now group the cities by state, sounds simple, but it obviously wasn’t as they’ve taken this long to actually implement it.

So why do I like the Yahoo solution better? Is it just because it’s got pretty pictures? Heck, yes. When I’m geotargeting a location that I’m not familiar with, I want to be damn sure that I’m hitting my target markets. With Yahoo, you pick the DMA and you get the instant gratification of seeing the area of the market on the image shade in. With this MSN solution, despite me working and living in the area, I have no idea what the heck the difference is between selecting Alexandria and Arlington… which one covers Fairfax? Vienna? Manassas? You can’t tell. Come on Google & MSN, get with the program and steal borrow from Yahoo.