So I was walking an IYP customer through their analytics tool when we decided to take a look at the most popular search phrases that people have entered to reach their site (for a major US city). For the month of January the most popular search phrase used was a url. I mentioned this to the client and he burst out laughing before asking if any women were on the call. He then informed us that it was the url of an escort company…

The curious thing was though that we ranked 3rd for that term on the SERP (Google), whereas the actual site with that url ranked 1st, I guess people like to shop around and research for all products and services…