When modifying or creating a second ad group (sorry, not the first ad group) you’ll now see a little piece of text pop up to inform you that you can do dynamic keyword insertion in your title, or description text in Yahoo’s PPC service. Clicking on this pops up a window that instructs you on how to use this, and asks for you to insert the default text.

Doing so then auto-creates and inserts the {keyword:default text} command. A nice feature.

Another feature they’ve also implemented is the ability to set bids for individual keywords, you simply enter the keywords in the format “my keyword phrase ** 1.0″, just like in Google. What this means is that it’s really handy for copying keywords from Google into the new Yahoo (assuming you want the spend amounts to be the same). The downside to doing this? It seems that their ‘click estimator’ slider doesn’t like it when you have any keyword specific pricing, so it just refuses to show any estimates.

The last item that I’m going to mention… You can now see the quality score (index) for your ad. It’s a 5 section bar, with 5 full bars being top quality. It’s nice to see this kind of openness, it gives you an idea as to where you may be having issues with your PPC campaigns.

All in all, nice features Yahoo.