Search Engine Tigers

I was going to write a series of tales about ‘In-house Paul’, a Search Engine Marketer that goes into different companies and encounters different problems with each. For example, the first tale would have been about Paul going to work for a large corporation, or more correctly a large collection of small fiefdoms, where co-operation is a dirty word. The second tale would have been of Paul going to work for a medium sized company where the development resources are not available to accomplish the work that he wants to get done, and the directive is that the work must go through the development team. The third tale would have been of his move to a small company, where he finally has the ability to do what needs to be done, with the problem either being that he has to do too much (the ‘too many hats for one head’ issue), or that the company simply runs out of customers / money / both.

The idea of these tales would have been to highlight the issues that face In-house search marketers can face, but obviously in an exaggerated way (or maybe not in some cases), and perhaps give people an idea of what to look for when joining a company, or in a particular situation. So this then begs the question “So why aren’t you doing that?”. A good question, and one that deserves an answer. I have written the first one, I’m just not currently happy with how it came out, so I’m going to step away from it for a few days and re-write it so that it tries to actually meet what I intend it to do.

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