The title of this post is the catchphrase of one of the main characters in the British surreal sitcom “League of Gentlemen“. The idea behind the catchphrase is that the local shop owners Edward and Tubs are strongly opposed to the building of a new road into their village, which will bring people in who aren’t local, thus upsetting the equilibrium of their lives.

The analogy here isn’t too hard to find. Local businesses that don’t embrace the ‘new road’ on the web are going to have to make do with their current customer base, whereas those that do embrace the ‘new road’ and plan for the changes that they’ll have to make in order to accommodate the increase in business will be the ones that will reap the benefit.

Of course, if a business is happy as they are, and want to let opportunities go past, then they can know that at least they have company in Edward and Tubs…