Search Engine Tigers

Protecting your online brand reputation is a topic that quite a few people have written about, heck there’s even a session at SES Chicago about it. Today I ran across a website detailing one homeowners lack of satisfaction with their builder. The site is aptly named CW Stinks, which states how the homeowner feels. The site is fairly new, and hasn’t yet been crawled, but the homeowner feels so strongly that he’s paid for ads on Google. I emailed the owner of the site to talk about what he hopes to accomplish, and he said that he wants to rank no.1 for CW Custom Builders, but until then he’s willing to pay for the clicks, and he wants to protect other people from the heartache that he’s had to go through. He has informed CW of his site, but has received no response from the company.

I wonder if he manages to rank above them for their own name whether CW will contact him, or if they’ll try to do some SEO to get their own site listed back up top. Time will tell, but from looking at their site now, they have the same 2 badly chosen keywords on all pages - “home & front”, and the same title on every page, so he stands a good chance of getting up there.

1. 
   Anonymous said...
   8:57 am - December 20th, 2006

   so… you just happened to stumble across the site, eh? boy, the owner of the site sounds like (s)he has some issues.